Pivoting from messaging framework evaluation and again reflecting outside-in, we use consumer input to help develop the ads you take to market. Blending qualitative and quantitative approaches, we can test storyboards or animatics or various forms of creative executions.
How does your advertising break through? - how recognized are the individual executions in your rotation as well as the overall campaign?
How is it perceived? – does the advertising help support or improve your brand image?
How persuasive is it? – does the advertising get your target audience to take the actions you desire -- call, click, visit, shop, buy, sign up, etc.?
And do these effectiveness measures vary by consumer segment?
Our advertising effectiveness tracking program will answer these questions.