Marketing Research Strategies Customer and Employee Analysis

What We Do

Customer & Employee Analysis

The customer’s journey doesn’t end with their purchase.

  • What is the voice of your customer?
  • How is your brand experienced?
  • How satisfied are your customers?
  • How loyal are they?
  • How likely are they to become your brand ambassadors?
  • Where does your brand delivery excel?
  • Where does it fall short?
  • How do you perform with your very best customers?
Answers to these questions are seminal in developing a strong customer equity strategy.

But it’s important to bridge these insights to your hands-on brand deliverers - - your employees.

Let’s ask the same questions of your employees…

  • What makes them happy?
  • What do they like most about their jobs?
  • What’s not working so well?
  • How is their work-life balance?
  • Will they stay with you or will you churn and burn through resources?
  • How do they perceive your company’s strengths and weaknesses?
Customer and employee equity are inextricably linked. Understand both. Grow both.