Marketing Research Strategies Market & Opportunity Assessment

What We Do

Market & Opportunity Assessment

What is your market landscape and how big is your opportunity?

This analysis will size your market opportunity and establish your base purchase funnel:

  • How aware are consumers of your brand / product / service?
  • Are you in their consideration set?
  • How likely are they to choose you, if they were making a purchase decision today?
  • What are their purchase / usage rates?

We could take it one step deeper and segment your market into distinct segments based on their attitudes, needs, desires, motivations and behaviors. You then determine which segments are priority to target.