Marketing Research Strategies Media Profiling and Optimization

What We Do

Media Profiling & Optimization

Now that your advertising is developed, it’s time to spend money to get your message out there! We can help you optimize your media spend:

  • How does your target audience consume media? What’s the mix of “old” and “new” media?
  • How do these consumption habits vary by segment/persona type?
  • How should you spend your valuable media dollars to reach and get more of your best customers?

Television

Dayparts
Time Spent
Cable Networks
Local Stations
Genres
On Demand
Streaming

Digital

Online Behavior
Social Media
Blogs
Mobile
Marketing Research Strategies Media Profiling and Optimization television radio print outdoor digital

Radio

Dayparts
Time Spent
Where Listen
Genres
AM Stations
FM Stations
Satellite Stations
Internet Stations

Print

Newspapers
Frequency
Sections Read
Magazines
Other Publications

Out-of-Home

Transit
Alternative Locations