Marketing Research Strategies Product Concept Development

What We Do

Product Concept Development

Product Concept Development: Building big ideas from the ground up, from the outside in.

We’ll use innovative qualitative techniques to vet and build the best concepts to take to market. These approaches could include:

  • Internal ideation sessions - brainstorming workshops
  • External brainstorming and ideation with “Creative Consumers”
  • Iterative digital “white boarding”
  • Ethnography
  • Focus Groups
  • In-depth one-on-one interviews

The mix and approach will be driven by your needs and the launch point of your concept development.